DAM Connector: Sync your assets with Showell
Enhance your content management workflow with Showell’s DAM Connector. Sync assets from DAM systems to Showell to reduce manual work and improve content governance.
Who is this for?
👤 Administrators
👁️🗨️ Custom development available for Professional and Enterprise plans
In this article
DAM Connector: Introduction
Improve your content management workflow with Showell's DAM Connector. This powerful tool allows you to seamlessly sync assets from your DAM systems to Showell, saving you time and enhancing content governance.

Take advantage of our fully managed service, where our expert Showell Professional Services team handles the setup and configuration for you. No need to rely on an additional IT team or Systems Integrator.
With Showell's DAM Connector, you have advanced syncing options at your fingertips. Choose between scheduled syncing, such as syncing assets once an hour, or on-demand syncing by simply clicking the "sync" button in Showell.
You can also customize your syncing process with validation and filtering options based on metadata. Sync metadata such as keywords, categories, and product types, and create custom Showell search criteria based on this information.
Ensure secure content access in Showell by granting authorization based on roles or teams. Support for multiple languages and translations is also available to cater to your global audience.
Enhance your content management workflow today with Showell's DAM Connector.
Getting Started
We already have Cloud or DAM options available for you:
- Google Drive
- Microsoft 365 (SharePoint, OneDrive, and TeamsDrive)
- Dropbox
- Aprimo
- Asset Bank
- Bynder
- Brandmaker
- Crasman Studio
- Gredi
- Mascus
However, if you're using a different DAM or Cloud service, don't worry! Let's work together to set up the integration. Keep reading to find out how.
What you have to do:
1. To initiate the integration process, reach out to your designated Showell Contact person or contact Showell Support. This will enable clear communication for establishing the necessary agreements, and allows us to assist you throughout every step of the integration.
- While some Cloud or DAM integrations are plug-and-play, there are additional options such as synchronizing keywords, languages, or applying custom filters.
- Some DAM platforms (for example, Bynder) use metadata properties instead of traditional folder structures. In these cases, it’s important to decide how you want to map these properties to Showell’s folder structure.
- User Group privileges can also be defined based on how your content synchronization is configured.
- If you’re using a Cloud or DAM service, you should determine your preferred content management workflow. Whether to;
- manage all content on the integration side (fully automated),
- upload on the integration side, and then organize within Showell, or
- apply a hybrid approach that combines both.
2. Setup users in your DAM/Showell
- It is recommended to create a separate user in your DAM and in Showell for the integration, as these will act as a bridge to connect your DAM with Showell. While a personal User Account can be used on both ends, having unique users specifically for the integration makes it easier to disable the integration by simply removing the integration user. This also helps prevent any accidental movement of personal files to Showell.
- These users will then be used for managing the Showell integration.
- DAM side: Add read privileges to the this newly created user. This ensures that this user isn't able to modify the content and will only act as a bridge between your DAM and Showell.
- Showell side: Assign this user the Admin role to enable them to set up and manage the integration effectively.
What we do:
Once we have received your request to add your DAM or Cloud integration, our team will take the necessary steps to create a connector between Showell and your DAM.
After the connector is successfully set up, you will be able to authorize the connection between Showell and your DAM using your credentials. This will allow you to start syncing your content with Showell seamlessly.
Read further on how you can authorize the connection and start creating linkages!
Authorize and manage your integration
While there are slight differences between integrations, the setup process generally works the same way as in our examples below:
Simply follow similar steps using your integration of choice.
We recommend setting up your integration via the Showell App for Web, as it provides the most up-to-date experience.
However, the articles above also explain how to configure integrations using our legacy Showell Admin platform.
➡️ Depending on your implementation, you may still need to use the legacy platform for the authorization step, while creating and managing linkages can be done directly in the Showell App for Web.
💡 FAQ
What are the basic requirements for connecting my DAM?
To connect your DAM, you will need a Showell Professional or Enterprise Subscription. Additionally, you must have read access to the source system through the API.
How do I activate the DAM integration on my Showell Workspace?
If you are interested in learning more about the integration between Showell and your DAM, you can find additional information:
Is my content automatically synchronized?
By default, your DAM integration in Showell automatically syncs every hour. However, if you have a large amount of content that needs to be synced, it is recommended to adjust the sync interval. If you would like to change this to for example daily or weekly, please reach out to Showell Support for assistance.
Can I connect my DAM to multiple Showell Workspaces?
If you want to connect the same DAM to different Showell Workspaces, we recommend creating separate users on your DAM side for each Workspace. For example, you can have showellsync-workspaceA@companyx.com and showellsync-workspaceB@companyx.com in your DAM. On the Showell side, you can establish the connection using just one Showell User Account.
Can I have multiple DAM/Cloud integrations on one Showell Workspace?
Yes, you can sync contents from multiple integrations at the same time.
Is there a file size limitation?
A single file cannot exceed 6GB. However, this limit is rarely reached unless you are dealing with multi-file zip archives or lengthy 4k uncompressed movies. So, there is no need to worry about exceeding the size limit for most standard files.
What if I cannot use OAuth 2.0?
If you are unable to use OAuth 2.0 for your DAM integration, please don't hesitate to reach out to us. We are here to help and will provide you with alternative options and solutions.
🔔 Troubleshooting
I am unable to sync content, or syncing fails
If you encounter any issues with syncing content or if the syncing fails, please make sure that the DAM user has read privileges for all the necessary materials. If the problem persists, it could be because the authorization has been revoked from your DAM side. This can happen, for example, due to a password lifetime policy. In such cases, you will need to re-authorize the connection. For further assistance and instructions, please contact Showell Support.