Content analytics

Use the Content Analytics to identify which materials are most useful for your organization and which are used less often.

Content analytics

Gain valuable insights into your content by understanding how it is utilized by your account users and the recipients who receive it. If you notice that certain content is not being used frequently, you can send a reminder to your users or explore ways to improve the content itself. By analyzing the page views of each individual document, you can determine what your users and prospects find most interesting and tailor your materials accordingly.

 

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Document interactions

Gain a comprehensive understanding of how your users and customers are utilizing your content.

Name: You will find a comprehensive list of all the documents that have received interaction during the time frame you have selected. Clicking on the name of an individual document will provide addition analytics:

• Document usage: Find out who has being using the document, how many times, for how long and the amount of shares (UUP)
• Filter result by user: Use this option to quickly pinpoint a user (UUP)
• Document usage on shares: If the file has been shared, you can learn what customers have opened the shared file and how long they checked the file (UUP)
• Document page views: See each individual page of a multi-page document and how many times it has been viewed

Type: Find out the file type, such as images, PDF's, videos, ....

Views: Discover what document is watched the most

Page views: Click the eye-icon in the "Page views" column to see what page of a multi-page document is most interesting to watch

Total duration: Find out the total time duration each document has been watched

Average duration: Find out the average amount of time each document has been watched

Shares: Amount of times the document has been shared

Share views: Amount of times a recipient has viewed the shared document

Share downloads: Learn how many customers have downloaded the share

 

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Filter results by folder

Use this option to quickly find the content that belongs to one individual folder.

1. Click 'Browse folder'

2. Navigate to the folder you would like to discover it's analytics and click 'OK'

3. You will now only see the content of the folder in your 'Document interactions'

4. If you'd like to remove the folder, simply press the X next to the folder name

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Filter results by user (UUP)

Use this option to quickly find what content has been used by an individual user or group.

1. Type the user or group name and select the right user from the drop-down list

2. You will now only see the content the user or group has been using, in your 'Document interactions'

3. If you'd like to remove the user or group, simply press the X next to the name

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Views per document type

Discover which document types are most popular and intriguing for your users. Simply hover over the various sections of the donut chart to see the number of views for each document type.

Click the document types underneath the donut chart to exclude/add them.

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Search terms

Find out what search terms are used by your users. This will help you to figure out what documents are often needed or hard to find.