Track and Optimize Your Shared Content

Why analyze your Shared content

Share analytics provides valuable tracking information that helps you gauge the level of interest your prospects and customers have in the content you share. By identifying the most engaging content, you can focus your efforts on what truly matters and tailor your follow-ups effectively. Analyzing how potential buyers interact with your shared content allows you to refine and customize your Digital Sales Rooms (Share Links) for maximum impact.

With Share analytics, you can:

• Identify who has viewed your Share
• Determine when they viewed it
• Track which files and individual pages have been viewed and/or downloaded
• Determine how much time viewers spent on each file or page
• Use timeline views to filter engagement data by date range or specific visitors

Advanced recommendations takes this a step further by offering actionable insights:

• Visitor Engagement Insights: Identify your most engaged visitors and understand which files resonate the most (or least)
• Receive smart suggestions, such as extending the expiration date of a DSR or disabling file downloads for better security and engagement

This rich data helps you:

• Prioritize high-value prospects by focusing on the most engaged viewers
• Optimize your content based on what resonates with your customers/prospects
• Time your follow-ups effectively
• Evaluate the success of your Digital Sales Rooms (Share Links) and refine your strategies to improve outcomes

By leveraging Share analytics and recommendations, you can make data-driven decisions that enhance your sales process, follow-up strategy and drive better results.

Discover your Shares' Analytics

1. Open the Showell App and click 'Shares' from the side menu >
   • Open a Share, and navigate to the 'Analytics'-tab
   • OR, Click the Analytics in the 'Activity' column from the Share you would like to view its analytics.
   • OR, Click the '3 dots' next to a share > Analytics
2. You can now discover the Share Analytics:
   • Total Visitors: Number of people who have visited the Share page
   • Visits: Number of times the Share page has been visited
   • File Views: Number of times a Shared file has been viewed
   • Downloads: Number of times a Shared file has been downloaded
   • Most visited: Quickly discover who has visited your Share the most
   • Most viewed files: find out what files are the most popular in your Share
   • Visitor engagement: Search for results in a specified time-frame by narrowing down the time-frame or searching by visitor
3. Check out the details: Dive deeper into the analytics by opening each individual section to uncover detailed insights.
   • Filter and sort analytics by date range, visitor, or file to uncover detailed engagement patterns and top-performing content. This in-depth view helps you understand audience behavior and refine your outreach strategies effectively.

Act on Recommendations

The Recommendations feature with Shares (Analytics) offers practical insights to help you take meaningful actions on your shared content. By analyzing visitor behavior and engagement patterns, these suggestions allow you to improve your outreach, optimize content, and strengthen follow-ups.

1. Open the Showell App and click 'Shares' from the side menu
2. Open a Share, and navigate to the 'Recommendations'-tab
3. With recommendations, you can find tips and tricks to:
   • Enhance engagement: Adjust preferences such as expiration dates or enable/disable file downloads to maximize interactions
   • Prioritize opportunities: Identify highly engaged visitors or popular files to focus your efforts effectively
   • Refine content: Update skipped or underperforming pages to better resonate with your audience